Ello,
So Joe Wicks put out a reel recently that’s blown up, and (shock) it’s stirred a load of backlash.
He basically said the best way to stop yourself from eating shite is to not have it in the house:
And look… for HIM, that’s 100% true.
The guy’s been in shape for years, knows his own habits, and knows he’ll polish off a whole pack of biscuits if they’re in the cupboard. Fair play — he’s self-aware enough to admit it.
And he’s right in a biological sense too: your body only craves what it experiences often. Cut down on ultra-processed, high-sugar foods? Your cravings do decrease. Same way ex-smokers eventually find cigarettes disgusting once the dopamine link is broken.
So far so good 🤷♂
Where it goes wrong ❌
The problem isn’t the advice for him.
It’s presenting it as advice for everyone.
For some people, completely restricting foods leads to bingeing even harder down the line.
For others, it sets up a toxic good vs bad food mindset that’s harder to shake than the cravings themselves.
The issue is taking one bloke’s anecdote and selling it like a universal truth.
Intent? Good.
Execution? Not so much 😬
The Actual Lesson 🧠
There’s no one answer.
Some people thrive with the “out of sight, out of mind” approach.
Others need a more flexible balance, learning how to include their favourite foods in moderation without guilt or self-destruction.
That’s why context matters so much in fitness.
And why blanket advice, especially to millions of people, is always going to piss someone off….
Cheers,
Sheep 🐏
P.S. If you’re sick of blanket advice that clearly isn’t built for you, that’s literally why coaching exists. Context, nuance, and a plan that actually fits your life 🙌 Fancy it? Let’s chat: book a free consultation call here.