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  • If I see one more beloved carb source, tarnished with the high protein label I swear to god... šŸ˜€

If I see one more beloved carb source, tarnished with the high protein label I swear to god... šŸ˜€

Every supermarket food is suddenly high protein. Here’s why it's utter shite.

Ello,

I’ve had it.

If I see one more beloved carb source, bagels, wraps, cereal, even crumpets, with a big ā€˜HIGH PROTEIN’ badge slapped on the label, I’m gonna lose it 😭

It’s getting ridiculous.

Crisps

Bagels

Wraps

Bread

Pancakes

Pizza

Even fucking Weetabix

Apparently, everything is a protein food now.

I’m sick of it. Leave them alone for Christ's sake šŸ˜‚

It’s a marketing trick, and it’s working on you

Legally, for something to be classed as ā€œhigh proteinā€ in the UK, 20% of the calories have to come from protein.

That means a 500-calorie pizza just needs 25g of protein in it.

Sounds decent, right?

Until you realise:

  • That’s the same protein you’d get from 100g of chicken breast (but with triple the calories)

  • Most of that ā€œproteinā€ is from whey blends, cheap dairy, or if it’s plant-based, pea, hemp or chickpea flour (aka incomplete protein)

  • You’re spending more money for the same carb-heavy junk food with a splash of powdered protein thrown in

This isn’t smart eating. This is just smart marketing.

Before you waste £3.50 on protein cereal, look at this

Plant based protein vs animal based protein.

Here is you see protein content of vegan food is generally lower, so protein bagels may influence their daily protein intake more.

But if you're already eating meat and dairy, you don’t need your wraps, crisps, cereal and fucking Weetabix to have 5g of incomplete protein slapped on the front like it’s some sort of macro miracle.

That extra ā€œproteinā€ means fuck all.

You’re paying more money, for higher calories, worse protein, and a label that tricks you into thinking you’re being ā€˜healthy’ 😬 

If you want a bagel, have a bagel. You don’t need to pretend it’s chicken breast šŸ— 

For vegans? Fair enough. For everyone else? Don’t bother.

If you’re plant-based and struggling to hit your protein target, cool — a high protein flatbread might help you out.

But if you’re already eating meat, eggs, dairy, fish?

You’re not getting any real benefit here.

āœ… The protein quality is lower
āœ… The calorie trade-off is worse
āœ… It’s more expensive
āœ… You could just eat an actual source of protein instead šŸ¤·ā€ā™‚ļø

What should you actually do then?

If you’re trying to hit a protein target, stop relying on carb foods to do it.

Focus on proper protein sources:

🄩 Lean meats
🄚 Eggs
šŸ— Poultry
šŸ§€ Dairy
🐟 Fish
🫘 Tofu or tempeh if you’re veggie

So leave the bagels alone and enjoy them for what they really are. A delicious carb source šŸ™Œ 

You don’t need to pay 40% more for one that has 4g of pea protein chucked into the dough šŸ¤¦ā€ā™‚ļø 

Save your money. Eat proper food. Don’t fall for the packaging.

It’s not that protein’s bad.

It’s just… marketing has turned it into a buzzword.

And the more health becomes trendy, the more brands are gonna slap it on every label and hope you don’t read the back of the pack.

Cheers,

Sheep šŸ

P.S.
If your idea of nutrition is just buying stuff that says ā€œproteinā€ on the label, I can help with that šŸ˜‚

My 1:1 coaching gives you structure, teaches you what actually matters, and takes the guesswork out of this stuff.

You don’t need a protein pancake. You just need a proper plan.