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- If I see one more beloved carb source, tarnished with the high protein label I swear to god... š
If I see one more beloved carb source, tarnished with the high protein label I swear to god... š
Every supermarket food is suddenly high protein. Hereās why it's utter shite.
Ello,
Iāve had it.
If I see one more beloved carb source, bagels, wraps, cereal, even crumpets, with a big āHIGH PROTEINā badge slapped on the label, Iām gonna lose it š
Itās getting ridiculous.
Crisps
Bagels
Wraps
Bread
Pancakes
Pizza
Even fucking Weetabix
Apparently, everything is a protein food now.
Iām sick of it. Leave them alone for Christ's sake š
Itās a marketing trick, and itās working on you
Legally, for something to be classed as āhigh proteinā in the UK, 20% of the calories have to come from protein.
That means a 500-calorie pizza just needs 25g of protein in it.
Sounds decent, right?
Until you realise:
Thatās the same protein youād get from 100g of chicken breast (but with triple the calories)
Most of that āproteinā is from whey blends, cheap dairy, or if itās plant-based, pea, hemp or chickpea flour (aka incomplete protein)
Youāre spending more money for the same carb-heavy junk food with a splash of powdered protein thrown in
This isnāt smart eating. This is just smart marketing.
Before you waste £3.50 on protein cereal, look at this

Plant based protein vs animal based protein.
Here is you see protein content of vegan food is generally lower, so protein bagels may influence their daily protein intake more.
But if you're already eating meat and dairy, you donāt need your wraps, crisps, cereal and fucking Weetabix to have 5g of incomplete protein slapped on the front like itās some sort of macro miracle.
That extra āproteinā means fuck all.
Youāre paying more money, for higher calories, worse protein, and a label that tricks you into thinking youāre being āhealthyā š¬
If you want a bagel, have a bagel. You donāt need to pretend itās chicken breast š
For vegans? Fair enough. For everyone else? Donāt bother.
If youāre plant-based and struggling to hit your protein target, cool ā a high protein flatbread might help you out.
But if youāre already eating meat, eggs, dairy, fish?
Youāre not getting any real benefit here.
ā
The protein quality is lower
ā
The calorie trade-off is worse
ā
Itās more expensive
ā
You could just eat an actual source of protein instead š¤·āāļø
What should you actually do then?
If youāre trying to hit a protein target, stop relying on carb foods to do it.
Focus on proper protein sources:
š„© Lean meats
š„ Eggs
š Poultry
š§ Dairy
š Fish
š« Tofu or tempeh if youāre veggie
So leave the bagels alone and enjoy them for what they really are. A delicious carb source š
You donāt need to pay 40% more for one that has 4g of pea protein chucked into the dough š¤¦āāļø
Save your money. Eat proper food. Donāt fall for the packaging.
Itās not that proteinās bad.
Itās just⦠marketing has turned it into a buzzword.
And the more health becomes trendy, the more brands are gonna slap it on every label and hope you donāt read the back of the pack.
Cheers,
Sheep š
P.S.
If your idea of nutrition is just buying stuff that says āproteinā on the label, I can help with that š
My 1:1 coaching gives you structure, teaches you what actually matters, and takes the guesswork out of this stuff.
You donāt need a protein pancake. You just need a proper plan.