Ello,
The fitness industry LOVES a buzzword.
They dress it up to sound complicated, scary, and “sciencey,” so you feel like you need some guru (or their overpriced PDF) to fix it for you.
But half the time, these words mean fuck all in practice.
If the solution is some herbal tea, juice cleanse, diet plan or app, they’re just scamming you into buying their product.
Cortisol 😱
Ah yes, the “stress hormone.”
People love blaming cortisol for why they can’t lose weight right now.
Mate, unless you’re getting detailed blood panels weekly and interpreting them alongside 15 other hormones, you’ve got no clue what your cortisol is doing.
And even if you did? Stressing about it more would probably spike it anyway 😂
The number of female influencers I’ve seen promoting their “low cortisol” diet is shameful when you consider the number of young people following them and looking up to them.
Insulin Resistance / Sensitivity
Another big scary one.
Yes, insulin matters. But the way Instagram fitness pages talk about it, you’d think eating a bagel was the end of civilisation.
Truth is, if you’re training, eating mostly whole foods, and not being a complete slob, you’re already doing what you need to for insulin sensitivity.
You don’t need a new supplement stack “to fix it.”
Hypertrophy
A fancy word for “muscle growth.”
That’s it. That’s all it means.
But people chuck it in to sound smart and justify selling you their “hypertrophy-specific programme” like it’s some secret NASA-level method.
Reality is that it just means: progressive overload, good nutrition, recovery. That’s hypertrophy 😂
Don’t let these money-grabbing influencers with no qualifications or data to back their claims fool you. PLEASE.
Why this matters
These buzzwords aren’t there to help you.
They’re there to confuse you, overwhelm you, and make you believe you need saving.
And the person doing the “saving”?
Funny enough, they usually have a product link in their bio 🙄
If you strip it back, fitness is still built on the basics:
Train hard.
Eat well.
Sleep.
Repeat.
It’s as simple as that.
If you TRULY understand something, you should be capable of explaining it to a toddler. Big words are just more noise.
Cheers,
Sheep 🐏
P.S. If you’re sick of buzzwords and want coaching that’s based on ACTUAL results, not marketing jargon, that’s exactly what I do. No magic hormones. No fake science. Just progress. Book a free consultation here to see if we can’t come up with a plan that works for you, not against you.