Bulking isn’t a hall pass to eat like a 5-year-old who's been let loose 🍕🍫🍺

Ey up,

Every winter I see the same thing.

People say they’re “on a bulk.”

Translation: they’ve given themselves permission to eat like a toddler left unsupervised in a Tesco sweets aisle 🙄

Pizza every night. Share bag of Dairy Milk on the sofa. Six pints every weekend.
And when they look like a bloated mess by January?

Suddenly it’s “ah well, bulking season innit.”

No, mate. That’s not bulking. That’s just being lazy and calling it strategy.

Bulking is about eating slightly above your maintenance calories.

Enough to fuel more training volume, more recovery, and more muscle growth.

Not a free-for-all where you double your body fat and pretend it’s “mass.”

❌ If you’re gaining more than 1–2lbs a month, you’re probably just adding fat.

❌ If your lifts aren’t going up but your waistline is, you’re not bulking, you’re bingeing.

❌ If 70% of your calories are beige carbs, takeaways, and beer, you’re digging yourself a hole you’ll hate cutting out of later.

✅ Eat mostly the same as you do in a fat-loss phase: protein, fruit, veg, balanced meals.

✅ Add 200–300 calories of mostly protein and carbs on top of your maintenance calories (chicken, mince, tofu, rice, oats, potatoes, nut butter).

✅ Track strength in the gym. If the logbook isn’t moving up, you’re not actually bulking.

✅ Accept that you’ll gain some fat, but if you’re honest with yourself, you know when you’ve crossed the line.

It’s slow. It’s boring. And it’s controlled.

It’s not smashing Domino’s three times a week.

The people who do it right? They look leaner at 90kg than most do at 75kg 🔥

The people who do it wrong? They “bulk” to 100kg and then spend 18 months crying their way back down to 80kg…

Which one do you want to be?

Cheers,

Sheep 🐏

P.S. If you’re serious about bulking properly and building muscle without looking like the Michelin Man, that’s exactly what my coaching sets you up for. Book a free consultation call with me, and let’s do it the right way 💪