AI Coaching Can’t Do What I Do 🤖❌

Ey up,

We need to talk about AI coaching 🤖 

Because it’s suddenly everywhere.

AI-generated macros.

AI-built training programmes.

AI “personalised” fitness and nutrition plans.

And I get it. It sounds slick.

Press a button. Get a plan.

No awkward phone call. No check-in video. No human interaction.

Just one small problem: it’s not actually coaching.

AI isn’t a coach. It’s a spreadsheet with a personality filter

📈 Yes — AI can log data.

🍗 Yes — AI can tell you that your protein is low.

🚶‍♂️ Yes — AI can adjust your steps because your recovery score dipped.

But AI doesn’t know:

❌ That you didn’t hit your session because your nan’s in hospital

❌ That you skipped your protein because your appetite tanked from stress

❌ That your steps dropped because you’ve got shin splints

❌ That your weight’s up because you had pizza and sodium retention’s doing its thing

Coaching isn’t just about numbers…

It’s about why the numbers are what they are

AI doesn’t look between the lines.

It doesn’t challenge your excuses.

It doesn’t hold you accountable when you’re being full of shit — or give you a break when you’re actually too injured or ill to train.

It’s not that AI is bad. It just doesn’t understand the reality of being human.

Want personalisation? That comes from a person

🧠 Understanding your history

💬 Reading your mood even when your check-in says “all good”

🍽️ Knowing when to push and when to pull back

📆 Planning around events, holidays, injuries, burnout

AI can’t do any of that.

It’ll just give you a neat little number and a bar chart and pretend that’s coaching 😬 

🗣️ “But AI coaching is cheaper”

Yeah — because it’s not doing 90% of the job.

If you want to save money and get a glorified PDF based on your bodyweight and step count, be my guest.

👀 But if you want coaching that actually helps you progress, that teaches you how to manage your life, and doesn’t fall apart when life gets messy?

You need a human.

If you’ve tried the apps and AI plans and you’re still stuck, let’s actually fix it.

Book a free coaching call with me. I’ll show you how real coaching works, and why a robot will never match it.

👉 Click here to book

Cheers,

Sheep 🐏