oooh did ur little watch tell you it's naptime? 🥺🥺

Ey up,

We’ve hit a weird point in fitness culture…

Where people no longer trust their own brain to tell them the most basic things, like whether they’re tired, hungry, or should probably just go for a walk.

Instead, they wait for a watch to send them a notification saying:

And they use that to decide whether they’ll train or not 😕

But you don’t need data to justify common sense 🤷‍♂️

We’re now outsourcing everything:

😴 Sleep

🍽️ Nutrition

🏋 Training

📱 Socialising

📊 Emotional states

You need an app to tell you how to sleep?

You need a watch to tell you to go outside???

You need a podcast to tell you that scrolling until 1am might be ruining your REM cycles??????

You know all of this already!

We’ve made basic life functions something that needs expert validation 🤯

Let’s talk about wearables, especially sleep trackers 😴

Imagine you wake up feeling like absolute shite after 4 hours of broken sleep.

Do you need a fancy graph and 20 acronyms to confirm that?

Or do you just need to stop doom-scrolling TikTok every night until your eyes dry out?

You already know the answer.

You’re just looking for a gadget to pretend it’s not your fault 😬

Here’s the bit no one talks about.

This entire industry wants you to believe you’re broken — because that belief sells.

If they can convince you that your sleep isn’t optimal...

That your recovery is subpar...

That your baseline heart rate “needs improvement”...

Then they can sell you the next thing to “fix” it:

💡 SAD lamps
💊 Recovery supplements
🧘 Guided breathwork apps
🛏️ Expensive mattresses
📱 New devices with even more metrics

It’s not about helping you. It’s about keeping you spending.

And the more anxious you are about your health, the more likely you are to part with your money, every single month. Because half of these things are even on subscription now.

Want better sleep?

You don’t need a subscription and a watch that vibrates at you.

You need to follow a few dead-simple rules:

✅ Stop using your phone in bed
✅ Get sunlight in the morning
✅ Go to bed at the same time
✅ Keep your room cool and dark
✅ Don’t drink two coffees and a monster after 4 pm

You can learn that in a 6-minute YouTube video. For free.

You don’t need to spend £300 and £12/month to be told the same thing with colourful graphs. Save your money for something else, literally anything

I used to wear a Whoop.

I’d wake up to 50 different metrics:

💤 REM
💡 Light sleep
🧠 HRV
🫀 Resting heart rate
🔥 Basal metabolic rate
📉 Respiratory rate
💀 A load of acronyms I didn’t even recognise

And I work in fitness.

If I don’t know what half of it means (and I do this for a living) what hope does someone who’s just trying to sleep better have?

And be honest, is having all this information going to improve your life in any way?

I’m pretty sure you can find something better to spend money on than a device that’s constantly telling you to stand up or “take a moment to breathe.”

Wearables turn what is simple into something complicated.

And when something’s complicated, people do nothing.

You start the week thinking you’ll optimise your recovery…

By Thursday you’re confused, tired, and annoyed that your “strain score” is low even though you went on a run.

It creates disappointment when the only thing you actually needed was more sleep and less faffing.

If you’re an athlete? Yes, fine.

If your job relies on 1% performance gains? Then go for it

But if you’re just trying to look better, feel better, move better, you don’t need a watch to tell you to do the things you already know you should be doing 🙌

In my coaching, we can track sleep and recovery, but we don’t obsess over it.

We keep it simple.

We build habits that actually stick. And we get results without needing to check an app every 5 minutes.

👉 Book your free consult call here if that sounds more like your vibe.

Cheers,

Sheep 🐏